Dubé New York offers hair gloss and custom toning at 120 W 25th St in Chelsea. A gloss is a demi permanent color that deposits tone or depth with one shade, bringing back shine, calming brass and softening your root. Custom toning uses more than one shade to rebuild dimension. Both include a blowdry, and consultations are free in person or by video call.
What does a gloss do for dull or brassy color?
It puts back what the weeks since your last color took away. Blondes drift yellow. Brunettes go flat or warm. Shine fades. A gloss lays tone over what's there without lifting your hair lighter, so cool blondes read cool again and brunettes regain depth.
It's also one of the easiest ways to meet a new colorist, since it refreshes your color instead of changing it. You get to see how they read tone, how they talk you through a formula and how your hair looks after their blowdry. Liza focuses on lived in and customized color, and she's a good choice for your first gloss. Read about her on Liza's page.
Full details live on our hair gloss page.
Gloss or custom toning: which one should I book?
- Gloss: one shade across your hair. Best for fixing tone, adding shine and blending a root line.
- Custom toning: more than one shade or level, placed where you need it. Best when highlights have lost their dimension.
Not sure? Send a photo in a video consultation and your colorist will tell you. Longer or denser hair may need additional product, and each option is priced by stylist on the Service Menu.
How often should a New Yorker book a gloss?
Whenever your tone shifts or your shine goes, which depends on your color, your water and how much heat you use. Hot tools, summer sun and frequent washing after the gym all fade gloss faster. Many blondes book one between lightening visits so the bigger appointments can be spaced out. Many brunettes book one before a big event or photos. If you had highlights done elsewhere and they've turned warm, a gloss is a gentle first step before any new lightening. Your colorist can see how your hair takes tone, then plan from there. Regulars can book an Express Gloss, which skips the blowdry, when they want to be in and out.
Which stations are closest to 120 W 25th St?
The salon sits on West 25th Street between Sixth and Seventh Avenues. The nearest stations are 23 St for the F and M at Sixth Avenue, 23 St and 28 St for the 1 on Seventh Avenue, 23 St for the C and E at Eighth Avenue, and 23 St for the R and W at Broadway. The PATH 23rd St station at Sixth Avenue connects from Hoboken and Jersey City. Each is a few minutes' walk. The Flatiron District is a short walk east, so a gloss fits easily around errands or lunch plans nearby. Book your gloss online whenever it suits you.
